Course Overview – Salon Specific

A course delivered by Emil McMahon.

Course includes

Don’t sell - Vol 1 and Vol 2

MTA bring you a fantastic education slot for those individuals that haven’t got to grips with retail in the salon and how to communicate it across in an advisory way.

Sell not for money, sell because you advise...

This is about not selling!

Course Duration Half Day

Course Content

Don’t Sell

Today’s clients don’t want their hairdresser to sell them anything, but they do want to have product recommendations and advice.

If salons take a fresh approach to the concept of retailing and ditch selling for telling then clients are more willing to engage with the stylist and communicate about their home care routine, and by default they purchase more products from the salon.

Stop selling, it’s not creative. Start telling, this allows for a more natural approach to talking about products, which in turn makes hairdressers feel more comfortable and relaxed, and makes clients enjoy the salon experience without feeling like they are being hard sold products.

By creating engaging communication about hair care, clients are less likely to browse the internet and purchase products online, instead they listen to their hairdresser and take on board the recommendations in a more positive way.

Don’t Sell is an easy way to learn the hints and tips that make retailing an intrinsic and organic part of the time spent with each client.

All courses are tailored to suit your needs

Our course is bespoke to your requirements and can be formatted to suit your needs. Please let us know exactly what you want, and we will put together your individual training plan

Course includes

Don’t sell Vol 1 and Vol 2